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Simply Better

Language EnglishEnglish
Book Hardback
Book Simply Better Patrick Barwise
Libristo code: 04174837
Publishers Harvard Business School Publis, August 2004
Advocates a "back-to-basics" approach to marketing that replaces the relentless quest for differenti... Full description
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Advocates a "back-to-basics" approach to marketing that replaces the relentless quest for differentiation with a focus on these types of basic customer needs. This book shows that most companies have been ignoring the basics for too long. It argues that marketers must understand what customers want from the entire product or service category.

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About the book

Full name Simply Better
Author Patrick Barwise
Language English
Binding Book - Hardback
Date of issue 2004
Number of pages 208
EAN 9780875843988
ISBN 0875843980
Libristo code 04174837
Publishers Harvard Business School Publis
Weight 563
Dimensions 165 x 244 x 29

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
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