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Service Quality
Language
English
English
Book
Paperback
In this book leading scholars and practitioners present the latest research and theory in customer s...
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Libristo code: 04163888
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In this book leading scholars and practitioners present the latest research and theory in customer satisfaction and services marketing with a wealth of stimulating ideas. Topics discussed include: the measurement of the managerial impact on service quality improvement; new methods of assessing the various elements of service quality; and philosophies of the nature of customer value. The diverse viewpoints of the contributors reveal the variety of emerging ideas on the subject of service quality.
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About the book
Full name
Service Quality
Author
Roland T. Rust
Language
English
English
Binding
Book - Paperback
Date of issue
1993
Number of pages
294
EAN
9780803949201
ISBN
0803949200
Libristo code
04163888
Publishers
SAGE Publications Inc
Weight
410
Dimensions
143 x 217 x 20
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