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Sales Enablement

Name: Sales Enablement
Brand: Springer
SKU: 42317316
Price: 14777 HUF
Availability: InStock
Author: Dietmar Kilian
ISBN: 9783658403645

Tools and Techniques for Modern Sales Organization

Dietmar Kilian

Peter Mirski

Britta Lorenz

Language

English

Book Hardback

Libristo code: 42317316

Publishers Springer, May 2023

This book helps in building an optimally designed and customer-oriented sales organization. It place... Full description

Libristo code: 42317316

101 b

14 777 Ft

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This book helps in building an optimally designed and customer-oriented sales organization. It places a special emphasis on purchasing decisions and leads to producing a decisive competitive advantage. The focus is on the sales enablement process as a holistic framework concept. It forms the infrastructure that ensures efficient cooperation between all areas of the company. The book explains the alignment of all goals, motivations, thought patterns, actions and campaigns in relation to the needs of the customer. In addition, it shows the most promising methods and approaches and how the practical start of sales enablement can look like. The book is aimed at managers and all who deal with sales strategies.