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Rethinking Prestige Branding

Language EnglishEnglish
Book Paperback
Book Rethinking Prestige Branding Wolfgang Schaefer
Libristo code: 05249660
Publishers Kogan Page Ltd, May 2015
What makes prestige brands tick? Taking a unique holistic approach,Classifiedexamines the successful...
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15 624 Ft
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What makes prestige brands tick? Taking a unique holistic approach,Classifiedexamines the successful development and promotion of luxury brands, discovering not just how they're sold but how we as consumers respond to them.

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About the book

Full name Rethinking Prestige Branding
Author Wolfgang Schaefer, J. P. Kuehlwein
Language English
Binding Book - Paperback
Date of issue 2015
Number of pages 272
EAN 9780749470036
ISBN 0749470038
Libristo code 05249660
Publishers Kogan Page Ltd
Weight 434
Dimensions 233 x 158 x 16

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Industry & industrial studies > Retail & wholesale industries
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