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Free shipping on orders over 19,990 Ft via Packeta, Fox Post Box, and DPD Collection Point
Language
English
English
Book
Paperback
This new book focuses on the analysis of the online strategy and development of the luxury industry,...
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Libristo code: 02966508
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This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
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About the book
Full name
Luxury Online
Author
U. Okonkwo
Language
English
English
Binding
Book - Paperback
Date of issue
2010
Number of pages
360
EAN
9781349364176
ISBN
1349364177
Libristo code
02966508
Publishers
Springer Palgrave Macmillan
Weight
587
Dimensions
156 x 235 x 20
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