Free shipping on orders over 19,990 Ft via Packeta, Fox Post Box, and DPD Collection Point

Check order status

Become part of a community of book lovers from all over the world and get access to a whole bunch of benefits. Create an account for free

Free delivery for purchases over 19 990 Ft

DPD point 1 170 Ft DPD courier 1 370 Ft GLS point 1 370 Ft Hungarian Post 1 975 Ft Hungarian Post 1 870 Ft Hungarian Post 1 870 Ft FoxPost 1 370 Ft Packeta point 1 370 Ft GLS courier 1 870 Ft

Contact

How to shop

Help

My account

▸ Empty :-(

Free shipping on orders over 19,990 Ft via Packeta, Fox Post Box, and DPD Collection Point

Python for Marketing Research and Analytics

Name: Python for Marketing Research and Analytics
Brand: Springer International Publishing
SKU: 33369748
Price: 26923 HUF
Availability: InStock
Author: Elea McDonnell Feit
ISBN: 9783030497194

Elea McDonnell Feit

Chris Chapman

Language

English

Book Hardback

Libristo code: 33369748

Publishers Springer International Publishing, November 2020

This book provides an introduction to quantitative marketing with Python. The book presents a hands-... Full description

Libristo code: 33369748

180 b

26 923 Ft

In stock at our supplier Shipping in 10-13 days

Up to 30 days for returns

Customers also purchased

Topgun. La vera storia di una leggenda Dan Pedersen

Paperback

9 904 Ft

GreenLine Floral 2026 - Wand-Kalender - Broschüren-Kalender - 30x30 - 30x60 geöffnet - Blumen Neumann Verlage GmbH & Co. KG

Calendar

1 817 Ft

Terapia poznawcza depresji oparta na uważności Segal Zinde V.

Paperback

7 618 Ft

Kronika jednoho šílenství Jaroslav Čechura

Hardback

5 900 Ft

Polivagal Teori ve Gelisen Cocuk George S. Thompson

Paperback

7 887 Ft

Cuentos de Fantasmas JAMES

Paperback

2 391 Ft

Lettres A Margarita Et Jorge Camacho Camacho

Book

12 221 Ft

C'est fou ce qu'on peut faire au CDI

Paperback

11 415 Ft

Les indicateurs sociaux au XXIe siècle Frédéric Lebaron

Paperback

9 261 Ft

Azbuka s krupnymi bukvami dlja malyshej Olesja Zhukova

Hardback

5 856 Ft

Die Haftung des privaten Depotverwalters Ulrich Esters

Paperback

32 887 Ft

EINSTEIN GÖLDE Ulrich Woelk

Paperback

5 154 Ft

Radykalne samowybaczanie Tipping Colin C.

Paperback

3 435 Ft

Abstraction Et Einfuhlung Dora Vallier

Paperback

12 459 Ft

Astronomische Beobachtungen auf der Grossherzoglichen Sternwarte zu Mannheim E Schonfeld

Paperback

6 034 Ft

Der Spaziergang von Rostock nach Syrakus Friedrich Christian Delius

Paperback

4 663 Ft

Tosca, Italienisch-Deutsch Giacomo Puccini

Paperback

2 643 Ft

EinFach Deutsch Textausgaben Ödön von 10000001763 Horváth

Paperback

2 614 Ft

This book provides an introduction to quantitative marketing with Python. The book presents a hands-on approach to using Python for real marketing questions, organized by key topic areas. Following the Python scientific computing movement toward reproducible research, the book presents all analyses in Colab notebooks, which integrate code, figures, tables, and annotation in a single file. The code notebooks for each chapter may be copied, adapted, and reused in one's own analyses. The book also introduces the usage of machine learning predictive models using the Python sklearn package in the context of marketing research. This book is designed for three groups of readers: experienced marketing researchers who wish to learn to program in Python, coming from tools and languages such as R, SAS, or SPSS; analysts or students who already program in Python and wish to learn about marketing applications; and undergraduate or graduate marketing students with little or no programming background. It presumes only an introductory level of familiarity with formal statistics and contains a minimum of mathematics.