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Hands-On Data Science for Marketing

Improve your marketing strategies with machine learning using Python and R

Language EnglishEnglish
Book Paperback
Book Hands-On Data Science for Marketing Yoon Hyup Hwang
Libristo code: 22320637
Publishers Packt Publishing Limited, March 2019
This book will be an excellent resource for both Python and R developers and will help them apply da... Full description
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This book will be an excellent resource for both Python and R developers and will help them apply data science and machine learning to marketing with real-world data sets. By the end of this book, you will be well equipped with the required knowledge and expertise to draw insights from data and improve your marketing strategies.

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About the book

Full name Hands-On Data Science for Marketing
Author Yoon Hyup Hwang
Language English
Binding Book - Paperback
Date of issue 2019
Number of pages 464
EAN 9781789346343
ISBN 1789346347
Libristo code 22320637
Publishers Packt Publishing Limited
Weight 859
Dimensions 243 x 236 x 22

Categories

Computing & Information Technology > Computer science > Human–computer interaction > Information visualization
Computing & Information Technology > Computer science > Human–computer interaction > Information architecture
Computing & Information Technology > Databases > Database design & theory
Computing & Information Technology > Computer science > Artificial intelligence
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