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Moving into Mass Customization

Name: Moving into Mass Customization
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 01564287
Price: 41073 HUF
Availability: InStock
Author: Claus Rautenstrauch
ISBN: 9783540436119

Information Systems and Management Principles

Claus Rautenstrauch

Ralph Seelmann-Eggebert

Klaus Turowski

Language

English

Book Paperback

Libristo code: 01564287

Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, July 2002

Mass Customization leads the strategy of today's well succeeded companies. It indulges the customer... Full description

Libristo code: 01564287

271 b

41 073 Ft

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Mass Customization leads the strategy of today's well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exactly fits his desires and specifications. This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new and more ambitious dimensions. Furthermore, its contents are structured in a way that will help everyone that wants to learn, teach or put into practice the concepts of Mass Customization.