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Mixed Method Research Design

An Application in Consumer-Brand Relationships (CBR)

Language EnglishEnglish
Book Paperback
Book Mixed Method Research Design S. Sreejesh
Libristo code: 16082770
Publishers Springer International Publishing AG, May 2016
This book will help readers design and conduct research in management-related fields. It examines th...
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This book will help readers design and conduct research in management-related fields. It examines the procedures of mixing qualitative and quantitative research paradigms for both hypothesis development and testing.

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About the book

Full name Mixed Method Research Design
Language English
Binding Book - Paperback
Date of issue 2016
Number of pages 174
EAN 9783319349688
ISBN 3319349686
Libristo code 16082770
Weight 2934
Dimensions 155 x 235 x 10
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