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Mixed Method Research Design

An Application in Consumer-Brand Relationships (CBR). Book + Online Access

Language EnglishEnglish
Book Hardback
Book Mixed Method Research Design S Sreejesh
Libristo code: 02097917
Publishers Springer International Publishing AG, November 2013
This book will help readers design and conduct research in management-related fields. It examines th...
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This book will help readers design and conduct research in management-related fields. It examines the procedures of mixing qualitative and quantitative research paradigms for both hypothesis development and testing.

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About the book

Full name Mixed Method Research Design
Author S Sreejesh, Sanjay Mohapatra
Language English
Binding Book - Hardback
Date of issue 2013
Number of pages 174
EAN 9783319026862
ISBN 3319026860
Libristo code 02097917
Publishers Springer International Publishing AG
Weight 4085
Dimensions 155 x 235 x 16

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Personnel & human resources management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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