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Measuring Customer Experience

Name: Measuring Customer Experience
Brand: Palgrave Macmillan
SKU: 04771543
Price: 20259 HUF
Availability: InStock
Author: Philipp Klaus
ISBN: 9781137375452

Philipp Klaus

Language

English

Book Hardback

Libristo code: 04771543

Publishers Palgrave Macmillan, December 2014

Now, more than ever, customer experience plays a pivotal role in the success and longevity of a comp... Full description

Libristo code: 04771543

140 b

20 259 Ft

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Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. But with changing customer expectations and competitive threats, how well will companies rise to meet their demands and expectations? Measuring Customer Experience offers a simple but thorough guide on how to master the challenges of the market, and also how to deliver superior performance through effective customer experience management. Based upon rigorous scientific tools and data from a multitude of global studies, this highly practical book is ideal for businesses who want to know how to implement and measure successful customer experience strategies.