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Mass Affluence

Language EnglishEnglish
Book Hardback
Book Mass Affluence Paul Nunes
Libristo code: 04237515
Publishers Harvard Business Review Press, August 2004
Explains how the fundamentals of marketing strategy must change in response to broad-based increase... Full description
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Explains how the fundamentals of marketing strategy must change in response to broad-based increase in wealth. This book addresses how to fine tune a mass marketing approach that captures the value created from greater consumer affluence. It reveals the mass marketing strategies a range of companies have successfully used.

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About the book

Full name Mass Affluence
Author Paul Nunes
Language English
Binding Book - Hardback
Date of issue 2004
Number of pages 269
EAN 9781591391968
ISBN 1591391962
Libristo code 04237515
Publishers Harvard Business Review Press
Weight 573
Dimensions 166 x 242 x 26

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
Economics, Finance, Business & Management > Economics > Behavioural economics
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