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Marketing Metrics

Language EnglishEnglish
Book Paperback
Book Marketing Metrics Neil Bendle
Libristo code: 25584632
Publishers Pearson Education, September 2020
Now updated with new techniques and even more practical insights, this is the definitive guide to to... Full description
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Now updated with new techniques and even more practical insights, this is the definitive guide to today's most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and dashboar

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About the book

Full name Marketing Metrics
Author Neil Bendle, Paul Farris
Language English
Binding Book - Paperback
Date of issue 2020
Number of pages 512
EAN 9780136717133
ISBN 0136717136
Libristo code 25584632
Publishers Pearson Education
Weight 770
Dimensions 231 x 178 x 28

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Web-marketing
Economics, Finance, Business & Management > Economics > Econometrics & economic statistics
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