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Marketing Logistics
Language
English
English
Book
Paperback
Business organizations view the supply chain as a whole as the vehicle by which competitive advantag...
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Libristo code: 06704733
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Business organizations view the supply chain as a whole as the vehicle by which competitive advantage is achieved. This work incorporates customer service element, and contains a range of industry examples offering practical insight. It uses 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life.
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About the book
Full name
Marketing Logistics
Author
Helen Peck
Language
English
English
Binding
Book - Paperback
Date of issue
2003
Number of pages
172
EAN
9780750652247
ISBN
9780750652247
Libristo code
06704733
Publishers
Taylor & Francis Ltd
Weight
278
Dimensions
156 x 230 x 9
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