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Managing Consumer Services

Name: Managing Consumer Services
Brand: Springer International Publishing AG
SKU: 02316869
Price: 39416 HUF
Availability: InStock
Author: Enzo Baglieri
ISBN: 9783319042886

Factory or Theater?

Enzo Baglieri

Uday Karmarkar

Language

English

Book Hardback

Libristo code: 02316869

Publishers Springer International Publishing AG, May 2014

This book presents latest research on the evolution of consumer services, as these services continue... Full description

Libristo code: 02316869

271 b

39 416 Ft

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This book presents latest research on the evolution of consumer services, as these services continue to become a larger part of the economy in the US and the rest of the world. Four core focal points lead the central message of the book: first, the development and calibration of back and front offices; second, placing the client as a fundamental input of services production and delivery process; third, the constitution and role of inputs necessary for the configuration, production process and delivery of the service and Fourth, the adoption of new technologies and the appropriate transfer of manufacturing managerial practices through service industrialization.§This is a special volume of articles that are based in solid research and analysis, including conceptualization of the important issues, as well as recommendations for managers. It presents case histories and managerial practices in some key sectors, such as financial services, health care, tourism/hospitality, entertainment and media, online services and home and personal services.§