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Le Point de bascule

Language FrenchFrench
Book Paperback
Book Le Point de bascule Gladwell
Libristo code: 33944192
Publishers FLAMMARION, November 2015
Comment New York, capitale du crime au début des années 1990, est-elle devenue en quelques mois une... Full description
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Comment New York, capitale du crime au début des années 1990, est-elle devenue en quelques mois une ville sécuritaire? Comment une marque de chaussures has been a-t-elle reconquis le marché mondial de la mode grâce à quelques clubs branchés de Manhattan?L'idée du Point de bascule est simple : pour comprendre l'émergence des modes, la naissance des best-sellers, ou tout autre changement a priori mystérieux, il suffit de les concevoir comme des épidémies. Marketing, tabagisme, idéologie religieuse... Rien ne résiste à l'analyse de Malcolm Gladwell.Retraçant la genèse de quelques succès retentissants, il nous livre les clés pour savoir comment provoquer, à coup sûr, de véritables effets boule de neige.

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About the book

Full name Le Point de bascule
Author Gladwell
Language French
Binding Book - Paperback
Date of issue 2016
EAN 9782081380295
Libristo code 33944192
Publishers FLAMMARION
Weight 1

Categories

Biography, Literature & Literary studies > Biography & non-fiction prose > Reportage & collected journalism
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