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Indispensable

How To Become The Company That Your Customers Can't Live Without

Joe Calloway

Language

English

Book Hardback

Libristo code: 04893161

Publishers John Wiley & Sons Inc, May 2005

A five-step strategy for turning a commodity into a necessity When products and services become int... Full description

Libristo code: 04893161

77 b

11 533 Ft

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A five-step strategy for turning a commodity into a necessity When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance. Renowned business consultant Joe Calloway looks at how real companies have made their product or service "mission critical," and satisfied customers in the process. Indispensable goes straight to the heart of the issue and reveals how successful companies-of any size, in virtually any manufacturing, selling, or service endeavor-achieve market leadership through The Five Drivers of fierce customer loyalty. Indispensable shows readers how to: Create and sustain momentum: overcome organizational inertia and keep moving forward Develop habitual dependability: make consistency of performance a defining characteristic Connect continuously See the Big Picture Outcome: create compelling customer experiences Engage, Enchant, Enthrall: make magic in the marketplace With interviews, detailed case studies, and dozens of real-world, effective customer service ideas and initiatives, Indispensable is just what today's forward-thinking businesses need.