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Green Marketing

Das Zukunftsthema Nachhaltigkeit erfolgreich managen

Language GermanGerman
Book Paperback
Book Green Marketing Heiner Weigand
Libristo code: 39213912
Publishers Haufe-Lexware, September 2022
Der Kunde und die Kundin von heute fordert ökologisch und ethisch einwandfreie Produkte. Anhand inte... Full description
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Der Kunde und die Kundin von heute fordert ökologisch und ethisch einwandfreie Produkte. Anhand interessanter Best Practices zeigt dieses Buch, wie Unternehmen unterschiedlicher Branchen erfolgreich grüne Marketingstrategien umsetzen. Der Autor liefert konkrete Handlungsanweisungen, wie kleine und mittelständische Unternehmen ihre eigene Bio-Marketing-Strategie entwickeln und anwenden. Anhand eines Fragebogens können Sie selbst das Potenzial Ihres Unternehmens bei der Etablierung grüner Marketingstrategien ermitteln. Zusätzlich wird erläutert, wie Unternehmen im Personalmarketing mit grünen Strategien die Nase vorn haben können.Inhalte:Warum Green Marketing?Best Practices grüner MarketingstrategienAbsatzmärkte und ZielgruppenProzesse: how to go greenWie lässt sich sozial-ökologische Verantwortung im Unternehmen etablieren?Employer Branding und grünes RecruitingB2B-Vertrieb: Sind Einkäufer wirklich nur rational?Grüne Marketing-KommunikationFragebogen zur Potenzialanalyse: warum Green Marketing?Neu in der 2. Auflage: Green Marketing-Strategie, Finanzen (Green Deal, Taxonomie Verordnung), Aufnahme von agilen Management-Methoden wie OKRDigitale Extras:PotenzialanalyseChecklisten zur Umsetzung 

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About the book

Full name Green Marketing
Author Heiner Weigand
Language German
Binding Book - Paperback
Date of issue 2022
Number of pages 252
EAN 9783648166628
Libristo code 39213912
Publishers Haufe-Lexware
Weight 480
Dimensions 168 x 236 x 16

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
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