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Google Analytics 4

Language EnglishEnglish
Book Paperback
Book Google Analytics 4 Markus Vollmert
Libristo code: 48638083
Publishers Rheinwerk Verlag GmbH, January 2026
Frustrated by the complexities of Google Analytics 4? Let us show you the way! Whether this is your... Full description
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19 127 Ft
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Frustrated by the complexities of Google Analytics 4? Let us show you the way! Whether this is your first foray into GA4 or you need a detailed guide to supplement your existing training, you'll get step-by-step instructions for your essential tasks. Learn to set up GA4, from creating an account to using custom definitions and defining conversions. See how to evaluate website users, manage campaigns, capture and evaluate online shopping information, and work with app data. With details on customizing reports, using BigQuery, troubleshooting errors, and administration, this really is your one-stop shop for GA4!

Highlights include:

1) Setup
2) Events
3) Tags
4) Website evaluation
5) Ad campaigns
6) E-commerce tracking
7) App data
8) Custom reports
9) BigQuery
10) Troubleshooting
11) Administration

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About the book

Full name Google Analytics 4
Author Markus Vollmert
Language English
Binding Book - Paperback
Date of issue 2026
Number of pages 500
EAN 9781493227686
ISBN 1493227688
Libristo code 48638083
Publishers Rheinwerk Verlag GmbH
Weight 838

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Web-marketing
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