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Google Analytics 4

Language GermanGerman
Book Hardback
Book Google Analytics 4 Markus Vollmert
Libristo code: 47188505
Publishers Rheinwerk Verlag GmbH, April 2025
Mit Google Analytics 4 haben Sie die gesamte Reise Ihrer Kunden im Blick. Ob Websites, Kampagnen, Sh... Full description
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14 908 Ft
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Mit Google Analytics 4 haben Sie die gesamte Reise Ihrer Kunden im Blick. Ob Websites, Kampagnen, Shops oder Apps - hier finden Sie die passende Lösung für Ihre Webanalyse. Egal, ob Sie bereits mit GA4 arbeiten oder aus bestehenden Projekten umsteigen, unser Buch ist das Richtige für Sie. Lernen Sie alle Neuerungen und Features von Google Analytics 4 kennen, um das volle Potenzial des Tools auszuschöpfen - von der Einrichtung über das Tagging bis hin zu individuellen Berichten und KI-gestützten Analysen mit BigQuery. Inklusive aktueller Datenschutzanforderungen und Google Consent Mode. Durch anschauliche Praxisbeispiele profitieren Sie von Erfahrungen und Know-how aus zahlreichen Kundenprojekten.

Aus dem Inhalt:

  • Google Analytics 4 einrichten
  • Websites auswerten
  • Kampagnen steuern
  • Shops bewerten
  • Apps analysieren
  • Reports erstellen mit GA 4 und Looker Studio
  • Setup mit Google Tag und Tag Manager
  • Google Analytics mit Google Ads verknüpfen
  • Analysen mit BigQuery und Looker Studio erweitern


Die Fachpresse zur Vorauflage:

Metrika.de: »Auf über 400 Seiten nimmt Markus sich das Thema Google Analytics 4 in allen seinen Facetten mit geballter Expertise vor und macht es so für Ein- und Umsteiger zugänglich. Doch auch "alte Hasen" (gibt es die schon bei GA4?) können noch den ein oder anderen praktischen Tipp mitnehmen.«

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About the book

Full name Google Analytics 4
Author Markus Vollmert
Language German
Binding Book - Hardback
Date of issue 2025
Number of pages 500
EAN 9783367106585
ISBN 3367106585
Libristo code 47188505
Publishers Rheinwerk Verlag GmbH
Weight 1090
Dimensions 168 x 240

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Web-marketing
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