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Explaining Consumer Choice

Name: Explaining Consumer Choice
Brand: Palgrave Macmillan
SKU: 13808841
Price: 20503 HUF
Availability: InStock
Author: G. Foxall
ISBN: 9781349547111

G. Foxall

Language

English

Book Paperback

Libristo code: 13808841

Publishers Palgrave Macmillan, June 2007

This book is the most up-to-date account of research based on the Behavioural Perspective Model of c... Full description

Libristo code: 13808841

140 b

20 503 Ft

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This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.