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Explaining Consumer Choice

Language EnglishEnglish
Book Paperback
Book Explaining Consumer Choice G. Foxall
Libristo code: 13808841
Publishers Palgrave Macmillan, June 2007
This book is the most up-to-date account of research based on the Behavioural Perspective Model of c... Full description
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21 754 Ft
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This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.

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About the book

Full name Explaining Consumer Choice
Author G. Foxall
Language English
Binding Book - Paperback
Date of issue 2007
Number of pages 256
EAN 9781349547111
ISBN 1349547115
Libristo code 13808841
Publishers Palgrave Macmillan
Weight 454
Dimensions 140 x 216 x 15

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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