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Explaining Consumer Choice

Name: Explaining Consumer Choice
Brand: Palgrave USA
SKU: 04777999
Price: 21311 HUF
Availability: InStock
Author: Gordon R. Foxall
ISBN: 9781403998620

Gordon R. Foxall

Language

English

Book Hardback

Libristo code: 04777999

Publishers Palgrave USA, June 2007

This book is the most up-to-date account of research based on the Behavioural Perspective Model of c... Full description

Libristo code: 04777999

145 b

21 311 Ft

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This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.