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Destination Brands

Language EnglishEnglish
Book Hardback
Book Destination Brands Nigel Morgan
Libristo code: 10043295
Publishers Taylor & Francis Ltd, November 2015
This textbook shows how cities, regions and countries adopt branding strategies similar to those of... Full description
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113 621 Ft
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This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists.

It asks whether tourist d

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About the book

Full name Destination Brands
Author Nigel Morgan, Annette Pritchard, Roger Pride
Language English
Binding Book - Hardback
Date of issue 2015
Number of pages 392
EAN 9781138133655
ISBN 9781138133655
Libristo code 10043295
Publishers Taylor & Francis Ltd
Weight 890
Dimensions 191 x 235

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Industry & industrial studies > Retail & wholesale industries
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