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Destination Brands
Language
English
English
Book
Paperback
Shows how cities, regions and countries adopt branding strategies similar to those of leading househ...
Full description
Libristo code: 04353512
?
211 b
211 b
31 682
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Shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. This title asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts.
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About the book
Full name
Destination Brands
Author
Nigel Morgan
Language
English
English
Binding
Book - Paperback
Date of issue
2011
Number of pages
392
EAN
9780080969305
ISBN
0080969305
Libristo code
04353512
Publishers
Taylor & Francis Ltd
Weight
732
Dimensions
190 x 235 x 21
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