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Design Management

Using Design to Build Brand Value and Corporate Innovation

Language EnglishEnglish
Book Paperback
Book Design Management Brigitte Borja De Mozota
Libristo code: 11115016
Publishers Allworth Pr, March 2004
Written by a leading authority in the fields of marketing and design, here is first book ever to bri... Full description
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Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What's more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing. An indispensable reference for every design and marketing professional. - Copublished with the prestigious Design Management Institute in Boston - Features case studies from leaders in design and marketing management

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About the book

Full name Design Management
Author Brigitte Borja De Mozota
Language English
Binding Book - Paperback
Date of issue 2004
Number of pages 281
EAN 9781581152838
ISBN 1581152833
Libristo code 11115016
Publishers Allworth Pr
Weight 385
Dimensions 152 x 222 x 19

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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