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Design Management

Zwischen Marken- & Produktsystemen

Language GermanGerman
Book Paperback
Book Design Management Benjamin Schilbach
Libristo code: 09525682
Publishers Books on Demand, September 2015
Design unterstützt Kunden dabei, sich im gesättigten Produktmarkt zu orientieren, prägt das Image de... Full description
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Design unterstützt Kunden dabei, sich im gesättigten Produktmarkt zu orientieren, prägt das Image der Anbieter und vermittelt die Sicherheit konstanter Qualität der Marken.§§Das Buch der drei Designmanagement-Experten, Peter Schreckensberger, Benjamin Schilbach und Thomas Saier, widmet sich der Thematik der "Designmanagement-Kompetenz", den damit verbundenen Prozessen sowie den möglichen Ergebnissen komplexer Marken- und Produktsysteme.§§In übergreifenden Abschnitten wird der Leser an wirtschafts- und designrelevante Aspekte herangeführt. So werden Themen wie interner Aufbau von Kompetenz(en), marktorientierter und ressourcenbasierender Ansatz als strategische Wettbewerbsvorteile, umfassende Markendehnung mit Designentscheidungen, Co-Branding, Risikominimierung durch Systemtheorie im Produktentwicklungsprozess uvm. ausführlich erläutert.§§Dieses Buch richtet sich an UnternehmerInnen und MitarbeiterInnen in Marketing- und Produktmanagement sowie Studenten der jungen Disziplin des Designmanagements.

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About the book

Full name Design Management
Author Benjamin Schilbach, Thomas Saier
Language German
Binding Book - Paperback
Date of issue 2015
Number of pages 164
EAN 9783734780578
ISBN 3734780578
Libristo code 09525682
Publishers Books on Demand
Weight 295
Dimensions 178 x 254 x 9

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques
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