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Customer Winback

How to Recapture Lost Customers--And Keep Them Loyal

Language EnglishEnglish
Book Paperback
Book Customer Winback Jill Griffin
Libristo code: 04920142
Publishers John Wiley & Sons Inc, March 2001
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin a... Full description
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Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already working to recapture lost customers and keep them loyal. In today's hyper-competitive marketplace, no customer retention program can be entirely foolproof, but with this guide gives you today's best methods for winning back those customers you simply can't afford to let go.

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About the book

Full name Customer Winback
Author Jill Griffin, Michael W. Lowenstein
Language English
Binding Book - Paperback
Date of issue 2001
Number of pages 336
EAN 9780787946678
ISBN 0787946672
Libristo code 04920142
Publishers John Wiley & Sons Inc
Weight 540
Dimensions 153 x 229 x 22

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
Economics, Finance, Business & Management > Business & Management > Entrepreneurship
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