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Customer Value-centered Management

Name: Customer Value-centered Management
Brand: Springer, Berlin
SKU: 48233757
Price: 30781 HUF
Availability: InStock
Author: Andreas Krämer
ISBN: 9783031904967

Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling

Andreas Krämer

Thomas Burgartz

Christina Muzzu

Language

English

Book Hardback

Libristo code: 48233757

Publishers Springer, Berlin, November 2024

This book explores Customer Value-centered Management as a modern corporate approach, emphasizing it... Full description

Libristo code: 48233757

206 b

30 781 Ft

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This book explores Customer Value-centered Management as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive. Facing heightened time pressure and uncertainty, management grapples with decision-making challenges amidst VUCA conditions. While complexity rises, tools like big data and AI offer decision-making solutions. Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. Authors advocate an integrated "value-to-value segmentation" approach, reconciling customer and company perspectives. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs.