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Customer Relationship Management

Language EnglishEnglish
Book Hardback
Book Customer Relationship Management R. Shanthi
Libristo code: 39506143
Publishers MJP Publishers, July 2021
Customer relationship management, or CRM, has escalated into a subjectof major importance. CRM build... Full description
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Customer relationship management, or CRM, has escalated into a subjectof major importance. CRM builds especially on the principles of relationship marketing, the origins of which involving building relationships ofmutual value between suppliers and customers, have existed since the start of commerce. However,what has changed over the past decade is a series of significant trends that collectively shape theopportunity better to serve customers through information-enabled relationship marketing, o

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About the book

Full name Customer Relationship Management
Author R. Shanthi
Language English
Binding Book - Hardback
Date of issue 2021
Number of pages 270
EAN 9788180941948
ISBN 8180941949
Libristo code 39506143
Publishers MJP Publishers
Weight 652
Dimensions 175 x 250 x 19

Categories

Economics, Finance, Business & Management > Business & Management
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