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Customer Loyalty Solution

Name: Customer Loyalty Solution
Brand: McGraw-Hill
SKU: 07181128
Price: 11602 HUF
Availability: InStock
Author: Arthur Middleton Hughes
ISBN: 9780071589604

Arthur Middleton Hughes

Language

English

Book Paperback

Libristo code: 07181128

Publishers McGraw-Hill, February 2003

Database marketing pioneer Hughes combines current research with case studies from leading companies... Full description

Libristo code: 07181128

80 b

11 602 Ft

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Database marketing pioneer Hughes combines current research with case studies from leading companies such as FedEx, StrideRite, and Cingular to reveal how marketers can benchmark market-proven programs to successfully track customer activity, build enduring loyalty programs, and treat customer communication as a profit center. 20 illustrations.