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Customer-Centric Marketing

Language EnglishEnglish
Book Paperback
Book Customer-Centric Marketing Neil Richardson
Libristo code: 05188777
Publishers Kogan Page Ltd, February 2015
There are two major parallel challenges facing businesses today: how to adapt to the changes of frag... Full description
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There are two major parallel challenges facing businesses today: how to adapt to the changes of fragmenting markets, hyper-competition and over-supply; and how to grow a business whilst practising recognisably sustainable practices. To address these challenges companies must seek to add customer-value. Customer-centric Marketing shows readers how sustainable development practices and digital marketing techniques work naturally together to add value leading to improved customer satisfaction, better professional relationships and increased effectiveness.

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About the book

Full name Customer-Centric Marketing
Author Neil Richardson, Jon James, Neil Kelley
Language English
Binding Book - Paperback
Date of issue 2015
Number of pages 256
EAN 9780749472092
ISBN 074947209X
Libristo code 05188777
Publishers Kogan Page Ltd
Weight 398
Dimensions 156 x 235 x 15

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Web-marketing
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
Economics, Finance, Business & Management > Business & Management > Business strategy
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