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Customer-Centric Marketing Strategies

Tools for Building Organizational Performance

Language EnglishEnglish
Book Hardback
Book Customer-Centric Marketing Strategies Kaufmann
Libristo code: 06322077
Publishers Idea Group,U.S., November 2012
As customer orientation continues to gain importance in the marketing field, there has been a growin... Full description
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As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organisations to implement effective customer centric policies. This title provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts.

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About the book

Full name Customer-Centric Marketing Strategies
Author Kaufmann
Language English
Binding Book - Hardback
Date of issue 2012
Number of pages 478
EAN 9781466625242
ISBN 9781466625242
Libristo code 06322077
Publishers Idea Group,U.S.
Weight 1934
Dimensions 221 x 286 x 40

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
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