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Copy Righter

Name: Copy Righter
Brand: LID Publishing
SKU: 04379666
Price: 6871 HUF
Availability: InStock
Author: Ian Atkinson
ISBN: 9781907794148

Ian Atkinson

Language

English

Book Paperback

Libristo code: 04379666

Publishers LID Publishing, July 2011

An invaluable, modern guide to great copywriting, Copy. Righter. shows you how to write in a way tha... Full description

Libristo code: 04379666

47 b

6 871 Ft

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An invaluable, modern guide to great copywriting, Copy. Righter. shows you how to write in a way that is brand-literate, media-savvy, utterly engaging...and irresistibly persuasive. It will show you how to write great copy in every print and digital medium. How to use substance, style and structure. How to win hearts and minds. How to develop brilliant concepts and the psychology of persuasion. Written by Ian Atkinson - multi award-winning copywriter and creative director - it's packed with fascinating examples and compelling content you won't find in any other copywriting book. In fact, whether you're junior or senior, enthusiastic amateur or seasoned pro, it may be the only book on copywriting you'll ever need. And with great copywriting in great demand, there's never been a better time to discover how to influence people using nothing more than the words on a page or screen. Copy. Righter. will show you how.