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Consuming Experience

Language EnglishEnglish
Book Hardback
Book Consuming Experience Antonella Caru
Libristo code: 06679334
Publishers Taylor & Francis Ltd, December 2006
Covers experiential consumption from an industry perspective. This text highlights the idea that an... Full description
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Covers experiential consumption from an industry perspective. This text highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an individual's daily life is made up of consuming experiences that can occur with or without a market relation.

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About the book

Full name Consuming Experience
Author Antonella Caru, Bernard Cova
Language English
Binding Book - Hardback
Date of issue 2006
Number of pages 208
EAN 9780415382434
ISBN 9780415382434
Libristo code 06679334
Publishers Taylor & Francis Ltd
Weight 508
Dimensions 156 x 234 x 16

Categories

Society & Social Sciences > Society & culture: general > Social & ethical issues > Consumerism
Economics, Finance, Business & Management > Business & Management
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