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Consumer Behaviour

Name: Consumer Behaviour
Brand: Bloomsbury Publishing
SKU: 01212724
Price: 22668 HUF
Availability: InStock
Author: John O Shaughnessy
ISBN: 9781137003768

John O Shaughnessy

Language

English

Book Paperback

Libristo code: 01212724

Publishers Bloomsbury Publishing, December 2012

Drawing on the unique academic and professional experience of its author, Consumer Behavior explores... Full description

Libristo code: 01212724

152 b

22 668 Ft

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Drawing on the unique academic and professional experience of its author, Consumer Behavior explores the contribution that each of the major social science disciplines has made to the study of the field. The book considers the perspective of each of these disciplines in turn, enabling students to critically evaluate their individual strengths, weaknesses, biases and limitations. International case studies and discussion questions are included throughout the text to demonstrate applied theories and provoke critical analysis. Consumer Behavior is ideal for advanced undergraduate and postgraduate students of consumer behavior and consumer psychology.