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Consumer Behaviour
Language
English
English
Book
Paperback
Drawing on the unique academic and professional experience of its author, Consumer Behavior explores...
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Libristo code: 01212724
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158 b
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Drawing on the unique academic and professional experience of its author, Consumer Behavior explores the contribution that each of the major social science disciplines has made to the study of the field. The book considers the perspective of each of these disciplines in turn, enabling students to critically evaluate their individual strengths, weaknesses, biases and limitations. International case studies and discussion questions are included throughout the text to demonstrate applied theories and provoke critical analysis. Consumer Behavior is ideal for advanced undergraduate and postgraduate students of consumer behavior and consumer psychology.
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About the book
Full name
Consumer Behaviour
Author
John O Shaughnessy
Language
English
English
Binding
Book - Paperback
Date of issue
2012
Number of pages
536
EAN
9781137003768
ISBN
1137003766
Libristo code
01212724
Publishers
Bloomsbury Publishing
Weight
802
Dimensions
158 x 229 x 23
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