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Competitive Intelligence
Language
English
English
Book
Paperback
To beat your competitors you must know exactly what they are doing. It is impossible to put together...
Full description
Libristo code: 13808556
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To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsure what your competitors are doing, what they plan to do or even who your competitors really are. As markets evolve even more rapidly and companies adapt their plans much faster, the demand for competitive intelligence has spiralled. Christopher West, an expert in the field, shows you how to collect, analyse and use competitive intelligence from a variety of sources, including the internet, and change your competitive strategy accordingly.
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About the book
Full name
Competitive Intelligence
Author
C. West
Language
English
English
Binding
Book - Paperback
Date of issue
2001
Number of pages
236
EAN
9781349418527
ISBN
1349418528
Libristo code
13808556
Publishers
Palgrave Macmillan
Weight
454
Dimensions
155 x 235 x 15
Categories
Economics, Finance, Business & Management
>
Business & Management
>
Management & management techniques
>
Management: leadership & motivation
Economics, Finance, Business & Management
>
Business & Management
>
Sales & marketing
>
Market research
