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Collaborative Customer Relationship Management

Name: Collaborative Customer Relationship Management
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 01650896
Price: 20346 HUF
Availability: InStock
Author: Alexander H. Kracklauer
ISBN: 9783642055294

Taking CRM to the Next Level

Alexander H. Kracklauer

D. Q. Mills

Dirk Seifert

Language

English

Book Paperback

Libristo code: 01650896

Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, November 2010

Driven by rapidly changing business environments and increasingly demanding consumers, many organiza... Full description

Libristo code: 01650896

136 b

20 346 Ft

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Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach. Experts from companies like McKinsey and Procter&Gamble, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.