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Building Brands Directly

Name: Building Brands Directly
Brand: PALGRAVE MACMILLAN
SKU: 04596587
Price: 44513 HUF
Availability: InStock
Author: Stewart Pearson
ISBN: 9780333639078

Creating Business Value from Customer Relationships

Stewart Pearson

Language

English

Book Hardback

Libristo code: 04596587

Publishers PALGRAVE MACMILLAN, February 1996

New competition, technology and economics have changed the behaviour of markets and the practice of... Full description

Libristo code: 04596587

300 b

44 513 Ft

In stock at our supplier Shipping in 14-21 days

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New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and demand more quality, service and choice. Established brands are under threat. New brands are tougher than ever to build. How to create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom they entrust their brands and the students who are the brand stewards of the future. In this book Stewart Pearson explains how to build your brands directly: by investing in the loyalty of your customers and explains the commercial realities behind today's marketing headlines.