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Free shipping on orders over 19,990 Ft via Packeta, Fox Post Box, and DPD Collection Point
Brands
Language
English
English
Book
Hardback
Dealing with brands and brand identity, this guide outlines their historical origins and their centr...
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Libristo code: 06673199
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Dealing with brands and brand identity, this guide outlines their historical origins and their centrality in consumer culture. It examines: the origins of brands; naming and brand image; use of semiotic theory to analyze brand image; brands and consumer culture; advertising campaigns; brands in the global village; and the anti-brand movement.
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About the book
Full name
Brands
Author
Marcel Danesi
Language
English
English
Binding
Book - Hardback
Date of issue
2006
Number of pages
172
EAN
9780415279970
ISBN
9780415279970
Libristo code
06673199
Publishers
Taylor & Francis Ltd
Weight
340
Dimensions
138 x 216 x 19
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