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Language
English
English
Book
Paperback
Deals with brands and brand identity, outlining their historical origins and their increasing centra...
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Libristo code: 06673198
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Deals with brands and brand identity, outlining their historical origins and their increasing centrality in consumer culture. This work introduces: the origins of brands; naming and brand image; how semiotic theory can be used to analyze brand image; brands and consumer culture; advertising campaigns; and the anti-brand movement.
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About the book
Full name
Brands
Author
Marcel Danesi
Language
English
English
Binding
Book - Paperback
Date of issue
2006
Number of pages
176
EAN
9780415279987
ISBN
9780415279987
Libristo code
06673198
Publishers
Taylor & Francis Ltd
Weight
260
Dimensions
139 x 215 x 10
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