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Brand Valuation

Language EnglishEnglish
Book Paperback
Book Brand Valuation Luc (ESSEC Business School) Paugam
Libristo code: 19196103
Publishers Taylor & Francis Ltd, June 2018
Brand Valuation sets out the economics and finance factors explaining the value and volatility of br... Full description
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28 355 Ft
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Brand Valuation sets out the economics and finance factors explaining the value and volatility of brands and presents the most commonly used methodologies to value brands such as the cost-based methods, the excess earnings approach, the relief-from-royalty method or the revenue premium approach. The methodologies covered are illustrated with numerous examples allowing the reader to grasp the advantages and limits of each valuation technique. The book presents the relevant context of brand valuation including the currently applicable accounting and valuation standards and also discusses the proprietary models developed by certain brand consulting firms.

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About the book

Full name Brand Valuation
Author Luc (ESSEC Business School) Paugam, Andre, Paul (University of Lausanne, Switzerland), Philippe, Henri (Partner, Accuracy--Paris (France)), Harfouche,
Language English
Binding Book - Paperback
Date of issue 2018
Number of pages 184
EAN 9781138616899
ISBN 9781138616899
Libristo code 19196103
Publishers Taylor & Francis Ltd
Weight 300
Dimensions 227 x 152 x 21

Categories

Economics, Finance, Business & Management > Finance & accounting > Accounting > Financial accounting
Economics, Finance, Business & Management > Finance & accounting > Accounting > Management accounting & bookkeeping
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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