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Brand Valuation

Language EnglishEnglish
Book Hardback
Book Brand Valuation Luc Paugam
Libristo code: 10035838
Publishers Taylor & Francis Ltd, May 2016
In the new economy where value drivers are shifting from tangible to intangibles resources, brands a... Full description
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94 732 Ft
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In the new economy where value drivers are shifting from tangible to intangibles resources, brands are the most familiar asset. They are well known by consumers, perceived as a critical component of enterprise value and often motivate large mergers and

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About the book

Full name Brand Valuation
Author Luc Paugam, Paul Andre, Henri Philippe, Roula Harfouche
Language English
Binding Book - Hardback
Date of issue 2016
Number of pages 184
EAN 9781138933828
ISBN 9781138933828
Libristo code 10035838
Publishers Taylor & Francis Ltd
Weight 410
Dimensions 235 x 160 x 19

Categories

Economics, Finance, Business & Management > Finance & accounting > Accounting > Financial accounting
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