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Analysis of W. Chan Kim and Renee Mauborgne's

Blue Ocean Strategy

Language EnglishEnglish
Book Paperback
Book Analysis of W. Chan Kim and Renee Mauborgne's Andreas Mebert
Libristo code: 16737114
Publishers Macat International Limited, July 2017
Competitors have always existed in business, but what if it were possible to render your competition... Full description
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Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in Blue Ocean Strategy, which argues that the path to success of any company lies not in taking on potential competitors, but in the creation of "blue oceans" in uncontested market space.

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About the book

Full name Analysis of W. Chan Kim and Renee Mauborgne's
Author Andreas Mebert
Language English
Binding Book - Paperback
Date of issue 2017
Number of pages 98
EAN 9781912128426
ISBN 9781912128426
Libristo code 16737114
Publishers Macat International Limited
Weight 116
Dimensions 132 x 198 x 6

Categories

Economics, Finance, Business & Management > Business & Management > Business studies: general
Economics, Finance, Business & Management > Business & Management > Business strategy
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