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Blue Ocean Shift

Language EnglishEnglish
Book Hardback
Book Blue Ocean Shift W. Chan Kim
Libristo code: 15995353
Publishers Macmillan, September 2017
Blue Ocean Shift is the essential follow-up to the classic 3.5-million-copy global bestseller Blue O... Full description
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Blue Ocean Shift is the essential follow-up to the classic 3.5-million-copy global bestseller Blue Ocean Strategy, showing managers step by step how they can move their organizations from the red ocean (crowded with competition) to the blue ocean (uncontested market space).

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About the book

Full name Blue Ocean Shift
Author W. Chan Kim, Renee Mauborgne
Language English
Binding Book - Hardback
Date of issue 2017
Number of pages 336
EAN 9781509832163
ISBN 1509832165
Libristo code 15995353
Publishers Macmillan
Weight 568
Dimensions 160 x 237 x 32

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management: leadership & motivation
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Business competition
Economics, Finance, Business & Management > Business & Management > Entrepreneurship
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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