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Ben & Jerry's

The Inside Scoop : How Two Real Guys Built a Business With a Social Conscience and a Sense of Humor

Language EnglishEnglish
Book Paperback
Book Ben & Jerry's Fred Lager
Libristo code: 11000037
Publishers Crown Pub, June 1995
"Deftly and compassionately captures Ben's] genius in all its entrepreneurial splendor...This tale... Full description
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"Deftly and compassionately captures Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review. A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream stor

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About the book

Full name Ben & Jerry's
Author Fred Lager
Language English
Binding Book - Paperback
Date of issue 1995
Number of pages 272
EAN 9780517883709
ISBN 0517883708
Libristo code 11000037
Publishers Crown Pub
Weight 317
Dimensions 140 x 210 x 25

Categories

Economics, Finance, Business & Management > Business & Management > Entrepreneurship
Economics, Finance, Business & Management > Business & Management > History of specific companies / corporate history
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