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Behind the Cloud - The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-- and Revolutionized an Industry

Language EnglishEnglish
Book Hardback
Book Behind the Cloud - The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-- and Revolutionized an Industry Marc Benioff
Libristo code: 01329350
Publishers John Wiley & Sons Inc, October 2009
How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing s... Full description
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8 557 Ft
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How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

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About the book

Full name Behind the Cloud - The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-- and Revolutionized an Industry
Author Marc Benioff
Language English
Binding Book - Hardback
Date of issue 2009
Number of pages 304
EAN 9780470521168
ISBN 0470521163
Libristo code 01329350
Publishers John Wiley & Sons Inc
Weight 538
Dimensions 166 x 239 x 27

Categories

Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries > Information technology industries
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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