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Behavioral Advantage

What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena

Language EnglishEnglish
Book Paperback
Book Behavioral Advantage David G Pugh
Libristo code: 07412592
Publishers HarperCollins, June 2018
In their book Winning Behavior, Terry Bacon and David Pugh showed how great companies outperform goo... Full description
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In their book Winning Behavior, Terry Bacon and David Pugh showed how great companies outperform good ones through ''behavioral differentiation' The Behavioral Advantage broadens the concept, applying behavioral differentiation to the business-to-business arena.

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About the book

Full name Behavioral Advantage
Author David G Pugh
Language English
Binding Book - Paperback
Date of issue 2018
Number of pages 320
EAN 9780814416709
ISBN 9780814416709
Libristo code 07412592
Publishers HarperCollins
Weight 474
Dimensions 143 x 244 x 19

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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