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Adding Value (RLE Marketing)

Name: Adding Value (RLE Marketing)
Brand: Taylor & Francis Ltd
SKU: 10042267
Price: 26585 HUF
Availability: InStock
Author: Geoffrey G Jones
ISBN: 9781138965935

Brands and Marketing in Food and Drink

Geoffrey G Jones

Language

English

Book Paperback

Libristo code: 10042267

Publishers Taylor & Francis Ltd, November 2015

An international group of scholars, drawn from the United States, Europe and Australia and from a nu... Full description

Libristo code: 10042267

181 b

26 585 Ft

In stock at our supplier Shipping in 9-15 days

30-day return policy

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An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.