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Adding Value (RLE Marketing)

Name: Adding Value (RLE Marketing)
Brand: Taylor & Francis Ltd
SKU: 06735901
Price: 91113 HUF
Availability: InStock
Author: Geoffrey G. Jones
ISBN: 9781138793668

Brands and Marketing in Food and Drink

Geoffrey G. Jones

Nicholas J. Morgan

Language

English

Book Hardback

Libristo code: 06735901

Publishers Taylor & Francis Ltd, August 2014

An international group of scholars, drawn from the United States, Europe and Australia and from a nu... Full description

Libristo code: 06735901

609 b

91 113 Ft

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An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.