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Active Consumer

Novelty and Surprise in Consumer Choice

Language EnglishEnglish
Book Hardback
Book Active Consumer Marina Bianchi
Libristo code: 06667836
Publishers Taylor & Francis Ltd, June 1998
This book provides an economic-theoretical understanding of the many ways in which innovation can st...
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This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory.

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About the book

Full name Active Consumer
Author Marina Bianchi
Language English
Binding Book - Hardback
Date of issue 1998
Number of pages 278
EAN 9780415171908
ISBN 9780415171908
Libristo code 06667836
Publishers Taylor & Francis Ltd
Weight 567
Dimensions 156 x 234 x 19

Categories

Society & Social Sciences > Society & culture: general > Social & ethical issues > Consumerism
Society & Social Sciences > Psychology > Social, group or collective psychology
Economics, Finance, Business & Management > Economics > Microeconomics
Economics, Finance, Business & Management > Economics > Political economy
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